Challenges for the regulation of video-sharing platform services

Abstract

Since the 2007 revision of the AVMS Directive, the nature of audiovisual media services and the viewing habits of viewers, especially the younger generations, have changed significantly. Thanks to the convergence of television and Internet services, new types of contents and services, such as user-generated content, video-on-demand services and video-sharing platform services, have entered the market in addition to traditional linear broadcasting services. All this made it necessary to rethink the legislation. EU Member States had until 19 September 2020 to bring into force the laws, regulations and administrative provisions necessary to comply with amendment of the AVMS Directive. In my study, I would like to present the European Union and Hungaian regulation of video-sharing platform services. Based on the regulation, I would like to describe the practical challenges arising from the regulation of video-sharing platform services, and, at the same time, to formulate proposals in order to improve the regulation and facilitate its application.